Module Introduction
and Information
Unit 1: Understanding
Popular Culture
Unit Information
1.1 Introduction
1.2 Defining popular culture
1.3 Whose culture is it?
1.4 Theories of popular culture
1.4.1.The high/low culture debate
1.4.2 The 'creation' of popular culture
1.4.3 Consumer culture and post-industrial theorists
1.5 The emergence of popular culture
1.6 Culture and class
1.7 Summary
Unit 2: The
Holiday : a case study
Unit Information
2.1 Introduction
2.2 The working class holiday
2.3 The role of the mass media
2.4 The role of advertising
2.5 Summary
Unit 3: The
Popular Culture Project
Unit Information
3.1 Introduction
3.2 Topics for consideration
3.3 Guidance notes
3.4 Conclusion
Assessed Activities
Footnotes
Bibliography and Guide to Further Reading
Student Evaluation