Two cultures clash in cyberspace
This is already the year in which "Internet" reaches public
consciousness in the UK. But "the Internet" is not the panoramic
panoply people imagine. For a start, there's a whole other
network out there, quite distinct and possibly more important.
The Internet is the model many people use to think about the
possibilities for a National or Global Information
Infrastructure, or an Infobahn, or whatever you call it. This is
mostly because it's relatively accessible: anyone with couple of
thousand spare in their account can access it, play with it, and
get a feel for some of the new possibilities.
That other network is largely invisible. It's where money
lives. Whenever you withdraw the price of a round or two from
your friendly neighbourhood hole in the wall or transfer the
credits to build, let's say, a dam in Malaysia, you're using what
I'll call Outernet.
There are, of course, technical differences between Internet and
Outernet (see Table). But the cultural differences are far
more
interesting to most, just as whether you can get from Oxford to
Manchester in the evening is more interesting to most than how
the brakes on the train work. (You can't; and an answer to the
second is available on donation of a quilted outer-garment to a
homeless charity.)
The sharpest of these cultural differences is in the acceptance
of new developments and "standards". The Internet operates a kind
of instantaneous peer review. Until now, many new services
have been developed using public funding and made available
freely.
The World-Wide Web, for example, was developed at the European
high-energy physics lab CERN, and it's probably best not to ask
how much CERN's paymasters knew or understood about the work.
Word spread through electronic mail and newsgroup messages --
"hey, check this out!". Within a year it became ubiquitous and
the most colourful face of the net.
Outernet deals with money and business communications; so it is
necessarily relies on the careful development of rigorous
standards. These may spend years in committees of the CCITT and
(now) the International Telecommunications Union. Whatever the
possible failings of, say, cash machines, such a rigorous process
is much less scary than cash machines working to Internet
standards of reliability would be. ("Your money is undeliverable
because of jargon. Attempts to re-deliver it will be made over the
next 48 hours.")
To the Internet enthusiast, though, standards are rigid and
generally clunky. Take one part of Outernet visible to civilians:
the scheme for addressing individuals in the X.400 messaging
standard. Where Internet addresses are often whimsical and
arbitrary, X.400 addresses are, in principle, rigorously logical
and hierarchically structured. But X.400 addresses were never
designed for humans to see or to tinker with -- they can be
verbose. When they're stretched to deal with communication
between disparate systems, they can become extremely obscure.
Or take the ways the two nets deliver information services. The
World Wide Web has achieved its phenomenal growth by people
independently bolting on their latest neat idea. Sometimes it
works; sometimes it doesn't. Too often the site from which you
request information is busy. In the extreme, running the same
search twice in succession can turn up different results.
Meandering with a purpose may be the best way to search -- but
you can never be sure that failure to find something means it's
not there.
The quintessential Outernet information service may be the FT's
Profile database. The full text of all the UK broadsheets is
available for free-text searching -- at prices starting from 60p
per minute. Searches are dependable and repeatable: if Profile
says there are no articles which include both the phrase "Home
Secretary" and the phrase "resigned today", there aren't any --
unless the piece appeared in a weekend supplement which isn't on-
line.
Services delivered over the Internet glue together, as thoroughly
as time allows, what's available right now. Services delivered
over Outernet are planned over years in committees and IT
departments, to exchange data between centres and their
peripheries (Profile and researchers; banks and their cash
machines).
People belonging to the two cultures often simply fail to
understand each other. A very large organisation sponsors a
research project intended to discover the effect of IT on
"teleworkers". It demands answers about the suitability of
standards for Electronic Document Interchange, and cost-benefit
analyses. Real teleworkers, meanwhile, muddle through using
whatever works. Some invent new economic activities -- so that
historical comparisons make as much sense as a cost-benefit
analysis of the use of movable type to produce illuminated
psalteries.
When people from the two cultures meet, mutual annihilation is on
the agenda. IT managers are liable to ask about the World-Wide
Web, "who has editorial control of it?" When they get the answer
"everyone takes responsibility for their own pages," mutterings
about "propeller-heads" can be heard. The response from the
Internetties -- that they're just going to have to change a large
part of their organisational culture, right now -- misses a large
part of the argument too.
This incomprehension is currently crippling crucial debates about
policy towards the Infobahn. The Infobahn is not the Internet.
Nor, yet, is it Outernet. It is an idea still in the making, and
in a sense the two cultures are battling for hegemony.
At least to those who hope that the Infobahn will provide a
genuinely new expression of human culture, with near-instant
many-to-many communication, entirely new modes of publishing, and
thus and so, the battle is crucial. The hierarchical and clearly-
structured thinking built into Outernet may make for reliability
of data transport. But it also prioritises traditional one-to-
many communication. The idea of writing a formal standard to
guarantee 100% reliability in a vast peer-to-peer service like
the Web is patently ridiculous, and probably logically
impossible.
Thus far, the Internet has outstripped Outernet in public
awareness because of its flexibility and near-instant adoption of
interesting new methods. But will the public access points to the
Infobahn makes it easy only to be an Outernet-style consumer --
reliably to access traditional movies and home shopping? How hard
will they make it to be an Internet-style participant, to put up
your own Web page for example? The question is much more
important than a conflict between propeller-heads, because the
answer will influence the
development of real-life cultures.